2025/2026 Alpaca Owners Guide
Members learning and networking at the AOA National Education and Fiber Conference.
reviews and updates show rules, and oversees certification for all sanctioned shows. Recognition is an important part of celebrating excellence. Through the National High Point Award program, AOA honors farms and alpacas for achievements in breeding and fiber each year. NATIONAL MARKETING PROGRAM AOA manages a strong national marketing campaign designed to raise awareness of alpacas, alpaca fleece, and alpaca products. Supported by staff and member volunteers and overseen by the Board of Directors, these efforts help expand markets and open doors for farms of every size. AOA COMMITTEES AOA’s committees allow members to shape the future of the industry. Each committee brings together expertise and passion in service of the broader alpaca community:
Brand Council — Advises on marketing strategy and customer insights, and helps implement the national marketing plan. Education Committee — Oversees AOA’s educational resources, including the National Education and Fiber Conference, monthly webinars, and publications. Fiber and Fiber Products Committee — Grows awareness for alpaca fiber and products and advises on Spin-Off and Auxiliary Fiber competitions. Government and Industry Relations Committee — Advocates for the alpaca industry with regulatory agencies and industry partners while promoting herd health and wellness. Judge Training and Certification Committee — Coordinates judge training and certification processes. Judges Advisory Committee — Provides professional guidance on show rules and activities.
8 | ALPACA OWNERS GUIDE 2025/2026
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